Labeca London SS23 launch event
Labeca London is a lifestyle and fashion brand specialising in luxury, understated wardrobe staples including loungewear, beachwear and versatile travel pieces. Their Spring Summer '23 collection centred on the relaxed yet timeless mood of the sunkissed 'Dolce Vita', requiring an equally elegant brand campaign to support the launch.
Deliverables: Print and digital marketing materials to support the launch of the Labeca Spring Summer 23 collection. The launch, at a week-long pop-up event in Belgravia, London, requires a printed catalogue displaying the new collection, as well as digital assets for web and social media use.
Outcome: The digital assets, including animated elements and custom text, drove interest and built anticipation in the crucial build up to the campaign launch. In turn, the catalogue itself was used during the event as a key brand touchpoint for press and customers alike, as well as serving as a take-home reminder that encouraged brand recall, and ongoing engagement post-event.
