Booty Sleep | Email design
I was tasked with creating a high-impact email campaign promoting Booty Sleep; a premium nighttime aid supplement by Booty Fuel, an energetic brand in the health and fitness space. The brief called for a design that would grab attention, spark curiosity, and drive purchases, all while staying true to Booty Fuel’s playful brand voice.
Deliverables: A fully branded email campaign design complete with copy and dynamic composition to showcase Booty Sleep’s key benefits.
With the primary aim of engaging the target audience and improving open rates, I also created a series of on-brand, punchy subject lines designed to capture the brand’s confident, cheeky tone.
Outcome: A visually engaging, on-brand email campaign concept that combined striking design with playful messaging. The final creative highlighted product USPs, encouraged customer curiosity, and delivered a bold, empowering message, crafted to boost engagement and drive sales.